“The brainchild of Postmaster General James A. Farley, Air Mail Week encouraged every U.S. citizen to send an airmail letter during the celebration. The campaign had a catchy slogan: “Receive To-morrow’s mail to-day!” and a new six-cent airmail stamp featuring a spiffy eagle. There were essay and poster contests (child star Shirley Temple even entered the children’s competition), and rousing speeches. The Boy Scouts, college fraternities, civil, fraternal, and veteran organizations were all asked to pitch in. Each town across the nation was invited to create its own cachet, a commemorative design or slogan that would be printed on the envelopes mailed on May 19, the highlight of the celebration. On that Thursday, airmail service would be provided to even the most remote locations, when pilots all over the country were asked to donate their services, and be sworn in as government employees for 24 hours”.